Monthly investment & leads generated
Source: Meta Graph API, Ford ad account. Bars = ad spend (left axis); line = leads generated (right axis). Leads = Meta lead-form submissions + confirmed click-to-call calls. Two clear ramps: the October 2025 push, and the June 2026 surge — the largest month of the year, at 533 leads.
Ad spend
Leads generated
| Month | Meta spend | Leads | Form / Call | Cost / lead |
|---|---|---|---|---|
| Total (12 mo) |